Our Story
At Better The Next Day (BTND) (CIC 15694070), we believe in the power of progress. Every day is a chance to become stronger, both physically and mentally. Our mission is to help people take control of their wellbeing and move towards a life built on confidence, community, and growth.
We focus on creating spaces and experiences that bring people together through fitness and shared purpose. From brand activations and community initiatives to inclusive Run Crews and Gym Crew sessions, we’re proud to support events that celebrate movement, connection, and positive change.
BTND is more than a brand. It’s a community built on showing up, supporting others, and becoming Better The Next Day.
Creating a community
We’ve built spaces where people can train, connect, and grow together. From inclusive Run Crews to high-energy Gym Crew sessions, everything we do is about removing barriers, creating community, and keeping things real. Whether you’re joining your first session or your fiftieth, you’ll always find support, motivation, and a sense of belonging.
Better The Next Day
Being Better The Next Day isn’t about chasing impossible numbers. It’s about progress, presence, and connection. It’s about showing up when it’s tough, training with people who’ve got your back, and building strength in both mind and body.
Sport changed the life of our founder, Jake Williamson, who started BTND with a vision to create a place where everyone belongs, feels supported, and can thrive.
Jake Williamson
The founder of BTND, Jake, experienced a sense of being an outcast and loneliness after coming out as a gay man while playing UK football. Recognising the immense benefits that sport and exercise brought to his life, he became determined to ensure that no one else would have to endure that same isolation while pursuing physical wellbeing.
Jake’s vision for BTND is to create a supportive and inclusive community where everyone can enjoy the transformative power of exercise without feeling alone and can be their authentic self.
BTND CIC
BTND is a Community Interest Company (CIC Company number 15694070) established to enhance physical and mental health through fitness, connection, and community involvement. Programs like Run Crews and Gym Crews promote physical movement, social interaction, and a sense of well-being among participants.
Our CIC Directors:
Jake Williamson
Laura Need
Charlie Holmes
Get in touch
contact@btnd.co.uk
Our Values
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Unity
In a world where divisions seem to prevail, unity stands as our guiding principle. It’s more than just bringing people together, it’s about forging connections and celebrating diversity.
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Together
This is the driving force behind everything we do. At our core, we believe that success isn’t achieved alone - it’s a collaborative effort, built on trust, communication, and mutual support.
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Community
We are there to help everyone achieve their wellness goals, both physically and mentally, through community spirit and working together.
