BTND x John Lewis: A Summer of Pride, Progress and Community

This summer we took BTND on the road with a week-long pop-up inside John Lewis Nottingham, celebrating Pride, movement and everything that makes our community stronger.

From 21–27 July, the BTND team brought our Run Crews, merch, and message to one of the UK’s most iconic retail spaces. Visitors explored our latest clothing range, picked up our best-selling BTND water bottles, and discovered how we help people feel Better The Next Day through fitness and connection.

The week was packed with energy. We joined the Nottingham Pride March, hosted a Sunday Run Crew, and finished strong with a Hotpod Yoga session. Each event brought people together to move, connect and celebrate progress in every form.

The response was incredible. We met so many people who connected with our values, joined our crews, and became part of the growing BTND movement.

Thank you to everyone who stopped by, said hello, and showed support. This pop-up was more than a store; it was proof that when people come together, something great happens.

Keep an eye out for more BTND pop-ups and community events coming soon. Until then, stay moving, stay connected, and keep getting Better The Next Day.